ABOUT THE FAIR
The area30 in Löhne is the leading trade fair for the kitchen industry. Since its inception in 2011 by the organiser trendfairs GmbH, it has evolved into an essential meeting point for industry professionals. Every September, Löhne—known as the “global capital of kitchens”—becomes the central hub for decision-makers, buyers, manufacturers, retailers, and service providers in the fields of kitchen design and technology.
As a trade-only event held annually, area30 is exclusively geared towards a professional audience. It offers a modern, well-equipped exhibition environment with excellent infrastructure and ample parking, tailored to the needs of the kitchen industry. In this setting that encourages both innovation and business exchange, industry players gather to discover new products, place orders for the upcoming season, and expand their professional networks.
The fair focuses on key future topics within the industry—practical, current, and aligned with technological and societal developments. Special attention is given to artificial intelligence and robotics. The emphasis lies not just on theoretical concepts but on real-world applications, especially for small and medium-sized enterprises. Collaborative robots (cobots), autonomous transport systems, and data-driven process optimisation are featured alongside sustainable solutions such as circular economy models, carbon-neutral production, and energy efficiency.
Another core theme is digital transformation, which runs through all areas of the exhibition—from connected devices and IT security to new digital business models. The integration of high-tech with everyday usability turns area30 into an innovation lab with a hands-on experience. Visitors can test technologies like VR headsets, cobots, or IoT solutions live and evaluate their applicability to daily business operations.
The topic of New Work and Work Environments 4.0 is also well represented. Flexible working models, agile leadership methods, and strategies for securing skilled labour are presented alongside tangible solutions for modern corporate management. The rapidly growing field of additive manufacturing, particularly 3D printing, further enriches the event. Regional companies such as Druckzentrum | Scheurer GmbH demonstrate practical transitions from prototyping to serial production.
The range of products and services on display is both extensive and highly specialised. From kitchen furniture, worktops, and appliances to smart home technologies, IT solutions, and industry-specific services, the fair covers nearly all segments of modern living and the kitchen sector.
One of the unique features of area30 is its close connection to the East Westphalia-Lippe (OWL) economic region, where entrepreneurial expertise meets academic excellence. Universities, networks, and start-ups from the area play a key role in shaping the character of the fair, making it a dynamic venue for exchange and collaboration.
Area30 is far more than a traditional trade show—it reflects the transformation of the kitchen industry into a digitalised, sustainable, and future-driven sector. For those who want to identify emerging trends early and take an active role in shaping them, Löhne is the place to be.
The area30 will take place on 6 days from Saturday, 19. September to Thursday, 24. September 2026 in Löhne.